About the GameDiscoverCo newsletter

“A key resource for anyone in the games industry looking to learn more about game discoverability and unravel its mysteries.” - Victoria Tran, Among Us.

“As both a designer and investor, GameDiscoverCo is invaluable. The mix of data-driven insights, stories from creators, and market analysis is, quite possibly, the most valuable game-industry content I consume.” - Rand Fishkin, SparkToro

Welcome to the GameDiscoverCo newsletter, a regular look at how people discover and buy video games in the 2020s, written by ‘how people find your game’ expert and GameDiscoverCo founder Simon Carless and his company colleagues.

If you sign up to the basic version of the newsletter, you’ll get two free high-quality newsletters every week. These feature overviews, analysis and notable links around ‘premium’ PC and console video game discovery, games, and platforms.

In addition, the GameDiscoverCo Plus paid newsletter tier gives you a whole bunch of extra stuff, including:

  • Weekly 'Plus' game insight-driven newsletters, covering full Steam trends, Xbox, PlayStation, Switch, Epic Games Store & more. (What games are big, and why?) Here’s a free sample Plus newsletter from May 2022, if you want to see what they’re like.

  • The very helpful 'Plus' member-only GameDiscoverCo Discord server, a low-volume but high-takeaway location for talking ‘game discovery tips & news’ with hundreds of your peers and the GameDiscoverCo crew..

  • Access to GameDiscoverCo Plus’ data back-end, which analyzes and ranks all 11,000+ unreleased - and now also 100,000+ released - Steam games by popularity, ‘Hype’ conversion & more - with searching by Steam tag, daily reports, & also custom Epic Games Store, console & Quest charts.

  • eBooks, including ‘The Complete Game Discovery Toolkit’, an enhanced compilation of the very best ‘evergreen’ advice and data from the GameDiscoverCo newsletter, and Derek Yu’s book on the design & discovery of Spelunky.

Here’s a video showcasing many of the Plus-exclusive benefits:

Please consider signing up for Plus to support the larger newsletter - appreciated!

[As for GameDiscoverCo itself, we’re an agency based around one simple issue: how do players find, buy and enjoy your PC or console game? We also provide consulting services for publishers, funds, and other smart game industry folks - ping us if you want to chat.]

Subscribe to The GameDiscoverCo newsletter

Analysis, data and insight about how people find & buy video games in the 2020s.


Simon Carless 

I'm the founder of GameDiscoverCo, and a former game dev, Independent Games Festival chairperson & Game Developers Conference co-runner.