Really enjoying the breakdown of what they could be doing better on social media. Every time I explain to a company who wants to "make content" around their thing, I emphasize that it's a loss leader that needs to be consistent to be successful; the whole "interest fell off" thing is super real, because without clear value or good feedback, it falls down the list of things people want to do, especially when they're wearing many hats.
Really enjoying the breakdown of what they could be doing better on social media. Every time I explain to a company who wants to "make content" around their thing, I emphasize that it's a loss leader that needs to be consistent to be successful; the whole "interest fell off" thing is super real, because without clear value or good feedback, it falls down the list of things people want to do, especially when they're wearing many hats.