How long should you discount your game for?

The 7 or 14 day question! Also: big Steam releases probed & lots of news.

[The GameDiscoverCo game discovery newsletter is written by ‘how people find your game’ expert & company founder Simon Carless, and is a regular look at how people discover and buy video games in the 2020s.]

Time for our late-week rendezvous with more data, insight, and links from the world of PC and console video game discovery, folks. And you may want to board this particular train, because we’re headed down to the ever-popular Discount Village.

(A reminder: if you’re not grabbing our Plus subscription - currently 25% off, you won’t be able to digest the rest of this newsletter, which includes trending Steam games this week, top debuts by CCU, and lots more… but we’d love to have you!)

How long should you discount your game for?

Discounting your game on PC, in particular, is ‘a very good idea’. We’ve previously run multiple newsletters on how it’s your “key post-launch discovery tool.” But oddly, the length of discount periods is something we haven’t seen quantified that much.