Black Myth: Wukong - behind the numbers on the phenom!

Also: an in-person look at Gamescom, and lots of discovery news.

[The GameDiscoverCo game discovery newsletter is written by ‘how people find your game’ expert & company founder Simon Carless, and is a regular look at how people discover and buy video games in the 2020s.]

As this week continues, GameDiscoverCo is chancing things by publishing our Black Myth: Wukong ‘players by region’ estimates on Twitter/X. (It turns out that regional split is a big ‘conspiracy theories’ touchstone for Game Science’s breakout title.) So - unsurprisingly - going deep on numbers (& why!) for the game is our lead story.

Before we start, did anyone have Adele visiting Facepunch Studios because “her son is a big fan of Rust” on their bingo card? (Hope her son also showed, presumably quizzing Garry Newman about the smallest number of bananas that constitutes a bunch.)

Black Myth: Wukong - why this game broke out…

Yes, yes, the news of the week on Steam is that lush-looking Journey To The West-inspired action RPG Black Myth: Wukong peaked at >2.35 million concurrent users (!!!) on the platform. Let’s look into a host of known & estimated data points to reveal: how, where, and why?